Shape each version
Adjust the hook, captions and format for each audience.
One Voice.
Every Audience.
Turn one video into content for every account.
Shape each version, review the result and see the bigger picture.
Everything around your content, together.
Review before sharing
Check the exact video, caption and destination.
See the bigger picture
Keep account growth and website activity in view.
Features
Plan the account, shape the video, approve the exact file and review the result. Here’s what’s built into the current Chorus pilot.
Projects and account briefs
Keep each project’s audiences, exclusions and calls to action together. Give every version a clear brief.
Transcripts with timecodes
Create or import a transcript, check the words and use source timecodes to choose your extracts.
Multi-format video
Render portrait, square and landscape versions. Choose your extract and make an explicit framing or crop decision.
Subtitles and branding
Add timecoded subtitles, an opening hook, accent branding and a call to action to each version.
Exact-version approvals
Watch the rendered file and approve its caption, call to action and destination. Content changes need another review.
Manual handoff calendar
Plan a publishing time, download the approved file and record the post link after you publish it yourself.
Source-labelled reporting
Compare imported account snapshots and website observations, with dates, sources and missing coverage kept visible.
Experiments and CSV exports
Save ideas to test, record what happened and export CSV reports to review outside Chorus.
Publishing is a manual handoff. Reports use imported observations, not a connected live social feed.
What does Chorus do?
Chorus brings your source videos, account briefs, edited versions, approvals and reporting into one workspace. It helps you take a piece of content through the whole process, instead of losing the context between files, notes and calendars.
Give every account a clear brief
Set out who you’re speaking to, what matters to them and what to leave out. Keep the account’s accent colour and call to action with the work, so each version has a clear destination and purpose.
Start with the original source
Upload your video, create or import a transcript, then check the words against the source timecodes. Keep the original alongside the extracts you make from it.
Make versions that fit the audience
Choose an extract, write its opening hook and add subtitles, branding and a call to action. Render portrait, square or landscape files, with an explicit choice about cropping.
Review the file you will actually share
Play the finished video and check its caption, call to action and destination before approving it. Approval belongs to that exact version. If you change the content, it needs another review.
Plan a clear publishing handoff
Put the approved version into a calendar and download the right file for the job. In the current pilot, you publish through the platform yourself and record the post link afterwards.
Bring the results back into the process
Import account snapshots and website observations, check where the figures came from and compare the periods you have. Save a hypothesis and an experiment to guide your next piece of content.
How it works, from first upload to next idea.
You decide the audience, the extract and what gets shared. Chorus keeps the brief, the versions and the decisions connected as the work moves forward.
See a practical exampleSet up the project and accounts
Create a project for the brand or website you support. Add each account and its audience brief, including the message and action you want that audience to take.
Upload and review your source
Bring in an interview, episode, demo or other video you own. Transcribe it locally or import a transcript, then check its wording and timecodes before using it.
Build an account-specific version
Select the start and end of your extract. Adjust the opening, subtitles, framing and call to action for that account, then render a real video file to review.
Check it, then approve it
Watch the rendered file, read the caption and confirm the destination. Keep a record of what you approved, rather than relying on a file name that might change later.
Plan the handoff and publish
Choose the intended time in the calendar, download the approved video and publish it natively. Add the post link to the record. Calendar entries are manual handoffs, not automatic posts.
Review what happened and what to try
Import the observations you have, check their source and date, and look for patterns across accounts and periods. Record one change to test next, with a clear reason for trying it.
For example: one interview, three different versions.
You’ve recorded a conversation about a problem your customers face. The source stays the same. The job of each version is different.
A founder’s point of view
A focused extract for a professional audience, with an opening that gets straight to the business issue.
A short social introduction
A portrait version built around one clear idea, with readable subtitles and an invitation to watch more.
A deeper explanation
A longer landscape extract that gives a website visitor more context before a relevant call to action.
An example workflow, not automatic clip discovery. You choose and review each extract.
Who is Chorus for?
People who make useful video and need to do more than publish the same cut everywhere. It is especially relevant when one source needs to serve several accounts or audiences.
Creators and founder-led brands
You record interviews, explain ideas or share expertise. Use Chorus to turn that source material into considered versions, while keeping your message and calls to action consistent.
A good fit when you have strong source material but a scattered process for using it.
Podcast and interview producers
Your episodes contain several moments worth sharing. Review the transcript, choose the extracts and build different versions without losing track of which conversation they came from.
A good fit when one recording supports a series of smaller pieces.
Small, multi-account content teams
You handle several brands, channels or audience briefs. Keep the intended account, exact approved version, publishing handoff and reporting context together.
A good fit when version control and the right destination matter as much as the edit.
Chorus is currently an owner-led private pilot. It is not yet a self-serve team subscription with client invitations or per-project team access.
Why use Chorus?
Because finishing a video leaves a lot of work still to do: choosing the right version, checking the destination, knowing what was approved and deciding what to make next.
- Put the audience brief next to the work
- Keep the account’s purpose visible while you shape a version. Give each extract a reason to exist, rather than changing only its dimensions.
- Make the approved version unambiguous
- Review the finished file together with its caption and destination. A later change triggers another review, so an old approval cannot stand in for a new edit.
- Keep context through the publishing handoff
- Carry the source, version, planned time and post record through one workflow. Keep track of what still needs a human action.
- Use evidence to choose the next experiment
- Review account growth and website observations with their dates and sources. Missing data stays missing, and an account-level pattern is not presented as proof that one post caused a sale.
Use Chorus when you need a clearer content operation around your editing tools. It is not a replacement for a full editing suite or a promise of automatic growth.
A working pilot, with a clear scope.
You should know which parts you can use and which still need separate setup.
Available in the current pilot
- Projects and audience-specific account briefs.
- Video uploads, transcript review and rendered extracts.
- Exact-version approval and manual calendar handoffs.
- Reporting from imported observations and saved experiments.
Not connected by default
- Automatic social posting or live social analytics feeds.
- AI assistance without a separately configured connection.
- Public bio links or a live website-event collector.
- Public registrations, billing or self-serve team access.
A few more things worth knowing.
What can I use today?
The private pilot supports account briefs, video uploads, reviewed transcripts, rendered versions, exact-file approval, manual publishing handoffs and reporting from imported observations. It is a working pilot, not a fully connected self-serve service.
Do I have to post the same video to every account?
No. Each account can have its own brief, extract, hook, subtitles, format and call to action. The point is to start from one source and make a version that makes sense for each audience.
Does Chorus automatically find clips or post them?
Not in the current pilot. You select and review extracts yourself. Publishing is a manual handoff: download the approved file and post through the platform. Automatic full-episode clip discovery and connected social publishing are not available today.
Does it replace my video editor?
Chorus can render focused extracts with subtitles, branding, framing and a call to action. It is not a full editing suite for complex timelines, sound design or detailed colour work. Its wider job is to keep the brief, versions, approval, handoff and reporting together.
What can I upload and export?
The pilot accepts MP4 and MOV sources. Through the current private online app, uploads are limited to 95 MB. Rendered extracts can be up to three minutes, in portrait, square or landscape. Longer source recordings can be uploaded within the size limit; you choose the shorter extracts to render.
Where do the performance figures come from?
Current reports use imported account snapshots and observations, not a connected live social feed. Website activity needs separately supplied data and setup. The dashboard labels sources and missing coverage, and it does not claim that an account-level result proves a particular post caused a conversion. The homepage screenshot uses illustrative sample data.
Do I need an AI connection?
No AI connection is required for the core upload, transcript review, editing, rendering and approval workflow. The pilot can use local transcription or an imported transcript. Optional OpenAI assistance needs separate owner setup and is not connected by default.
Can I sign up now?
Chorus is currently an invite-only pilot. Public registrations are not open yet. If you already have an invitation, use Sign in to open your workspace. Pricing has not been announced.